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ESPRIT Big Bang
ESPRIT Big Bang

ESPRIT’s unique drumming promo drums up over 3 million beats
and RMB 4.3 million for charity with the Drum Cafe.


From Beijing to Hong Kong to New York, the ESPRIT Big Bang promotion in November 2010, used drumming to reach a record of over 4 million drum beats from consumers, exceeding its target of 3 million beats. It is estimated to be the largest drumming event this year in China and HK, and possibly the world. Esprit donated Euro 500,000 to SOS Children’s Villages. The Drum Café is the world’s largest interactive Teambuilding and corporate entertainment drumming company in the world, and now also running events in China. www.drumcafe.hk

“Big Bang” is a celebration around the world to raise awareness for the good works of the charity, SOS Children’s Villages.  10 Drum Cafe drummers took to the streets in 11 cities worldwide simultaneously on 5th, 6th, 12th and 13th November.  Events were in Beijing, Hong Kong, Kuala Lumpur, New York, London, Paris, Amsterdam, Brussels, Berlin, New Delhi, and Melbourne. The Drum Café is the same event company featured at the opening of the Beijing Olympics.

What makes the event unique is it combined over 60 live drumming shows in China and HK with an online drum so much more people could participate and make their drum beat count towards the charity. Celebrities Jennifer Tse  謝婷婷and star Zhang Jing-chu張靜初 were on stage for this worthy cause. Events were held in in HK at Central, TST, Causeway Bay, and in China at premier venues Sanlitun Village, New World and Solano Mall. For more than 4 decades, ESPRIT have supported the charity SOS Children’s Villages.  ESPRIT have now financed a complete children’s village in Alibaug, India, where 140 children will be given a loving home.

Drum Cafe are the “Big Bang” Drummers for ESPRIT. Drum Cafe were chosen by Mass Movement, to Drum for the amazing global initiative by Esprit, to help reach a target of 3 million Bangs! Global fashion Brand, ESPRIT invited the public to go on-line or come into one of their flagship stores and make a difference by banging on a super drum with a built-in counter.  11 Esprit stores across the globe housed a Super Drum, in which customers were invited to make their BANG count from 5-13 November.  In other participating stores, Esprit customers could pick up a drumstick, which directed them online to a virtual super drum via www.esprit.com/bigbang

Global Ambassadors Maggie Gyllenhall and Peter Sarsgaard have supported the cause were part of the monumental opening of the village in Alibaug. On “Big Bang Day” 13th November, the public could go into any of the 11 stores and join an interactive drumming session with a local celebrity.


ESPRIT Big Bang
 
 
ESPRIT Big Bang
 
 
ESPRIT Big Bang



ESPRIT Big Bang
 
ESPRIT Big Bang
 
ESPRIT Big Bang
 
ESPRIT Big Bang
 
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ESPRIT Big Bang
 
ESPRIT Big Bang
 
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ESPRIT Big Bang
 
ESPRIT Big Bang
 
ESPRIT Big Bang